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we are producing masses of data every day.

2,500,000,000,000,000,000 bytes each day

Data science uses this data to solve a particular problem.
Computers put together large sets of data and make
complicated calculations.

The power of the computer means that data
science reaches solutions that humans can't.

For instance, data science has been used to
locate norovirus outbreaks weeks before lab
reports can, just by analysing social media.

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Using data science can be a powerful way to solve big problems.
But the more powerful the data science,
the more carefully we have to examine the risks.
Play our game and use data science
to solve problems.
How will you make the most out of the data and manage risks?
PLAY THE GAME
survey
TRAIN DODGERS
CAREERS ADVICE
CHOOSE A SCENARIO:

You’re in charge of catching train fare dodgers. Train providers suspect that there
are some areas where cases of fare dodging are particularly common. It’s not
efficient to have inspectors at every station so they’ve asked you to identify which
stations and routes to send inspectors to, using the latest data science techniques.

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survey
Different options for data science projects have different levels of effectiveness, but also different areas for concerns.

Select from the options to build your data science project.

start!

You're in charge of giving careers advice to jobseekers using data science techniques.
You need to help those looking for jobs to see what options are available to them and
how those options could change depending on the choices they make now about
training or job sector. Current careers advice shows job seekers what opportunities
exist, but not how other people have got there. You'll use data science to learn about
the careers of past job seekers to make these predictions.

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survey
Different options for data science projects have different levels of effectiveness, but also different areas for concerns.

Select from the options to build your data science project.

start!
survey
1 2 3 4
Criminal records
Social media posts
1
What type of data will be used?
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1 2 3 4
To target specific groups of people (e.g. people in a certain area)
To target individuals to contact
2
How will the government use this data?
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1 2 3 4
Individuals are identifiable in the data
Grouped into a large number of people, for example a particular region
3
Is the information in the data personally identifiable?
survey
1 2 3 4
Computer program makes a recommendation for action, but a human makes the final decision
A human uses computer programs to understand different options for action, but the human makes a recommendation and decision themselves
4
Who is making the decision? To what extent is it computer led?

Can data science predict the future?

A computer can look at lots of data about what’s already happened, learns what
factors make a difference, and so can predict what might happen in the future.
This kind of data science has been tested in Los Angeles to learn about where and
how crimes occur - in order to predict where criminal activity might happen next.

term
survey
1 2 3 4
Annual income by profession/career
Live job vacancies and job searchers collected from recruitment websites
1
What type of data will be used?
survey
1 2 3 4
To target specific groups of people (for example people in a certain area)
To target individuals to contact
2
How will the government use this data?
survey
1 2 3 4
Individuals are identifiable in the data
Grouped into a large number of people, for example a particular region
3
Is the information in the data personally identifiable?
survey
1 2 3 4
Computer program makes a recommendation for action, but a human makes the final decision
A human uses computer programs to understand different options for action, but the human makes a recommendation and decision themselves
4
Who is making the decision? To what extent is it computer led?

Can data science tell us about different groups of people?

Data science can ‘segment’ groups of people so that you can be offered
choices which are best suited to people like you. For example, people who
like certain films on Netflix might like other similar films.

term
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survey
HEALTHY LIFESTYLES
IMPROVING PUBLIC TRANSPORT
CHOOSE A SCENARIO:

There is a lot of information available about different healthy foods or what sort
of exercise to do and it can be difficult to make a choice about living healthily.
You need to use data science to provide easy-to-follow advice for people, and
promote healthy living.

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